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Ron and Ed welcome back Joe Woodard — for the tenth time. Over the years, Joe has joined The Soul of Enterprise to challenge the accounting profession’s comfort zone, rethink practice models, and remind everyone that transformation is never “done.”

In this milestone conversation, they revisit the evolution of Woodard’s mission to help accounting professionals build healthier, more human-centered firms, and how the journey from technician to transformer keeps unfolding. Expect reflection, a few friendly jabs, and, as always, big ideas about the future of advisory work.

Join us every Friday at 3pm ET / 12pm PT

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The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).