Mark helps companies discover how buyers perceive value and how to price offerings to capture more of the value they create. For over 25 years he has studied, led and coached businesses through the lens of pricing, a radically different approach from other business experts. He knows that every person inside your company affects the price a buyer is willing to pay. The prices you achieve ultimately indicate how well the entirety of your company operates. Mark has driven a company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies, improving his championship pricing skills in each one. Mark will change the way you think about pricing and business as a whole.

From 10 years old to his doctorate studies at UC Berkeley, Mark gets RIGHT into the good stuff in this great interview. Check out the full show notes at this link.

Here are some additional links we mentioned during the show: