In memoriam Ken Baker

Ron’s brother Ken passed away recently. Ed and Ron spent the first few minutes of the show discussing his impact as Ken’s brother.

Lessons from the Subscription Economy Workshop

UPDATE: “From Fighting Fires to Fire Insurance” - These slides from the subscription economy workshop are now available here.

Ed and Ron recently taught their first workshop in Chicago on the Subscription Economy Business Model. The advantages of this model are many, including:

Predictable revenue
Not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them
Collective knowledge of your customers, which is a competitive advantage that cannot be duplicated
One-to-one marketing
Not pricing a product or service, but rather customer transformation and peace of mind
You can predict demand and plan capacity more effectively
…and it breaks down silos and creates a true “one-firm” model.

So what did Ron and Ed learn from the attendees? What were the most salient points they took away from this workshop? There are lots of great points in the recorded show audio that you can use and frame for your own business.