Inspired by our VeraSage Colleague, and former guest on The Soul of Enterprise, Tim Williams, join Ed and Ron for a wide-ranging discussion on strategic positioning. Your organization NEEDS to be able to answer these questions:

Is your company distinguished by a set of unique services and capabilities?
Do you focus on what you do best and form strategic alliances for the rest?
Do you have a clear set of criteria for identifying prospective customers based on your positioning?
Do your people have a clear understanding of your positioning strategy?
Does your positioning strategy provide differentiated value in the eyes of the customer?
Does it allow you to create and capture more value through superior pricing?

tim williams strategic positioning box.jpg

Where Are The Show Notes?!!?

We have some fantastic show notes for you this week. Why? The presentation that you can find in this link follows the show and goes into great detail about Ron and Ed’s discussion. While you are listening to the show, you can reference Tim Williams Strategy Box along with extended questions on the Who, What, How, and Why.

One more time, click here for extended show notes in presentation format and remember: No box means no strategy!

Resources We Referenced During the Show

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits.

Bonus episode 105 - “Rants on California, Texas, and the Post Office” — features conversations on several articles including: