Over 6 years and THESE are our TOP 10 Episodes of All Time!
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EPISODE #207: INTERVIEW WITH GEORGE GILDER
In lieu of show note, we have opted to post the transcript of our interview with George Gilder about his book, Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. If you would like more on this or want to listen commercial free, please consider subscribing to our premium service at Patreon.
EPISODE #290: INTERVIEW WITH ECONOMIST DAN MITCHELL
Dan Mitchell fights for more freedom and less government (which is purposefully redundant). He is a co-founder of the Center for Freedom and Prosperity and the Center for Freedom and Prosperity Foundation. He is one of the nation’s leading experts on tax reform and supply-side tax policy.
EPISODE #217: THE SUBSCRIPTION BUSINESS MODEL
We used to know the people we bought from: the butcher, baker, blacksmith, barber, farmer, etc. All that knowledge got lost when the Industrial Revolution ushered in the product era. That knowledge is coming back in a big way!
EPISODE #258: INTERVIEW WITH ACCOUNTING THOUGHT LEADER JOE WOODARD
As an author, consultant, business coach, and national speaker, Joe has trained over 100,000 accounting and business professionals in areas of practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their practices.
EPISODE #200: LIES, DAMNED LIES, AND COST ACCOUNTING - INTERVIEW WITH DR. REGINALD LEE
For our 200th show, we brought back Dr. Reginald Tomas Lee, author of Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management. Reginald first appeared on October 7, 2016, Episode #112. We focused on his upcoming book, Strategic Cost Transformation: Using Business Domain Management to Improve Cost Data, Analysis, and Management, which is due out this November or December.
EPISODE #182: HOW TO HAVE A VALUE CONVERSATION
Why is it so hard to have the value conversation? Two reasons: 1) Professionals are solutionists (Mahan Khalsa's great word), i.e., they jump to the solution, which is the antithesis of the value conversation; and 2) Professionals are afraid there is “no value,” what they offer is a “commodity.”
EPISODE #261: THE LOST CHAPTER FROM IMPLEMENTING VALUE PRICING
Here it is, folks! At long last we have Chapter 32 — otherwise known as the “Lost Chapter” — from Ron’s book, Implementing Value Pricing: A Radical Business Model for Professional Firms. The short version is available below and details on all 26+ pages for Patreon members are available at the bottom of this post. Enjoy!
EPISODE #74: INTERVIEW WITH DANIEL SUSSKIND - THE FUTURE OF PROFESSIONS
Daniel Susskind is a Lecturer in Economics at Balliol College, Oxford, where he teaches and researches, and from where he has two degrees in economics. Previously, he worked for the British Government - in the Prime Minister's Strategy Unit, in the Policy Unit in 10 Downing Street, and as a Senior Policy Adviser at the Cabinet Office. He was a Kennedy Scholar at Harvard University.
EPISODE #93 - CREATING CUSTOMER CHOICES
Humans are predisposed to idea of choices. Why do car wash establishments have more sophisticated pricing than professional knowledge firms? How you price is more important than how much you price.
EPISODE #9 - INTERVIEW WITH RORY SUTHERLAND
We knew our interview with Rory Sutherland, Vice-Chairman, Ogilvy Group, UK, would be an exciting and exhilarating exchange of ideas. It’s safer to say it was an idea explosion, which will be difficult to summarize.
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Ron Baker
Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy, and the Chief Value Officer at Armanino LLP.
As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored over twenty courses for them, including: You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; Everyday Ethics: Doing Well by Doing Good; and The Best Business Books You Should Read.
He is the author of seven best-selling books, including: Professional’s Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth; Implementing Value Pricing: A Radical Business Model for Professional Firms; and his latest book The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co-authored with Ed Kless.
Ron has toured the world, spreading his value-pricing message to over 220,000 professionals. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession; named on Accounting Today’s 2001 to 2007, and 2011 to 2019, Top 100 Most Influential People in the profession; voted among the Top Ten Most Influential People in the profession in 2012—2019; selected as one of LinkedIn’s Influencer Bloggers; inducted into the CPA Practice Advisor Hall of Fame in 2018; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation. He graduated in 1984 from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California.
Ed Kless
Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy, Business Strategy and Customer Experience Workshops.
Ed hosts the Sage Advice Podcast and co-hosts the VoiceAmerica TalkShow Network’s The Soul of Enterprise with Ron Baker, founder of the VeraSage Institute where Ed is also a senior fellow. They coauthored The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, a compendium of a few of the episodes.
Prior to joining Sage, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation partners. In 1996, he co- founded Third Wave Business Systems, a Microsoft Dynamics GP partner that grew to 20 team members and $5 million in revenue. At Third Wave, Ed developed the implementation methodology and led the CRM and ERP consulting teams.
Ed is a contributor to industry publications and has spoken at many conferences worldwide on project management, pricing, and knowledge workers. He is also active in the Information Technology Alliance (ITA) and has been named to Accounting Today’s list of the 100 Most Influential People in Accounting numerous times including 2019. Additionally, Ed is a faculty member of the Professional Pricing Society.
He lives north of Dallas with his wife and two children and ran for Texas State Senate in 2010 and 2012 as a Libertarian.
Follow him on his blog at www.edkless.com or on Twitter @edkless.
