You can bill by the hour. You can bill by the project. Ron and Ed argue STRONGLY against those ideas.

If you are familiar with Value Pricing then you know why Ron has started to call it “Value Pricing 1.0”. Both Ron and Ed see a significant shift towards the subscription business model in which you are pricing the relationship. There is a lot to unpack as this business model begins to take over one industry at a time. Start at the bottom for the earliest shows or pick your way through our amazing collection of guests and topics.