JOE PINE PIC
Ed and I were honored to interview B. Joseph Pine, author of one of our all-time favorite business books: The Experience Economy: Work Is Theatre & Every Business a State, Updated Edition.
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Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Joe’s published work has changed how the business world thinks. His best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage was the first to articulate the potential of experiences as a distinct economic offering, and literally began the worldwide shift to experience strategy. His latest work Infinite Possibility: Creating Customer Value on the Digital Frontier, explores how to use digital technology to stage experiences that fuse the real and the virtual, offering powerful new insights to address digital technology in customers’ experiences. He has consulted with hundreds of companies, bringing value to tactics, strategies, and game-changing, industry-disrupting innovations. Joe’s discoveries, the new frontier, the new economy, the new consumer sensibility, and now the new ways digital technology enables us to fuse the real and the virtual, make him one of the greatest business landscape explorers of our time.
We had an interesting discussion with Joe on The Experience Economy, and especially how professional firms are poised at the top of his Economic Value Progression graph, providing transformations for their customers.
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We also discussed the concept of multiverse from Infinite Possibility, and some of the concepts from his book The Laws of Managing.
We highly recommend all of Joe's books if you're interested in peering into the future and discovering the landscape where the future of business, and economic value creation, will be created.