Join Ed and Ron for their insightful interview with Daniel Bennett, Senior Behavioral Strategist with Ogilvy Change in the UK. He works with Rory Sutherland, who we also interviewed on Episode #9. Daniel shares his insights and experience on how behavioral science and economics can be used in business, enhancing both customer loyalty and profitability. Don't miss this fascinating discussion.
Dan is a Practitioner, Speaker and Writer on the application of Behavioural Science to Marketing. The World's first 'Choice Architect' (until proven otherwise) joining Ogilvy Change in 2012 working on over 50 of the worlds major brands across retail, health and nutrition, organisational change, and society. His proudest achievements have been delivering behavioural interventions that deliver millions of pounds of revenue for some of the world's biggest brands such as Unilever, Nestle, Public Health England, Fox, ITV, the Times, British Airways, Unilever, Adobe, the EU Parliament, Comic Relief and many more. And winning a range of awards from the Creative Circle, Cannes Lion to the Nudge awards. He's been lucky enough to speak to audiences in over 15 countries about the unseen opportunities behavioural science brings. Some highlights have been the Super Yacht congresses, National Security summits, Marketing and Social Media conferences, financial conferences, and academic institutions.
Calculating needed sample size