Episode #139: More VeraSage Laws

Our first show on VeraSage Laws, was Episode #53 on July 24, 2015. In that show, we discussed the five VeraSage Laws:

  1. Baker’s Law: Bad customers drive out good customers
  2. Kless’ First Law - He who liveth by the discount, shall ye also perish by the discount.
  3. Kless’ Second Law - All measurements are judgments in disguise.
  4. Baker’s Axiom: Ideas are always and everywhere more important than their execution.
  5. VeraSage adoption of the Second Law of medicine—Prescription before diagnosis is malpractice.

Five More VeraSage Laws

Drucker’s Law of Inversion: Marketing and selling are not complementary, but adversarial. The book by William A. Cohen, A Class with Drucker, Peter Drucker’s first Ph.D. student, is the first place Ron read this thought from Drucker.

William’s Axiom: The default purpose of marketing is not to increase sales, but profits.

Ike’s First Law of Project Management: Plans are worthless, planning is essential.

Bowman’s Law: Hourly billing requires a calculator. Value Pricing requires courage.

Morris’ Postualte: What if Disney entered your industry? 





Ed Kless

Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting. Courses include: Sage Consulting Academy, Business Strategy and Customer Experience Workshops. Ed is the author of The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, a compendium of a few of the episodes of his VoiceAmerica talk-show The Soul of Enterprise: Business in the Knowledge Economy with Ron Baker, founder of the VeraSage Institute where Ed is also a senior fellow.