Episode #396: Live from Scaling New Heights - THRIVE

Ron and Ed took the Mainstage at Scaling New Heights where they were joined by Joe Woodard and over 1,000 audience members who will be providing the questions. Conversations include subscription pricing, Marxism, and ESG! No we are not kidding.

This show was LIVE. Really live. Not sort of live. It was on stage with Joe Woodard at Scaling New Heights in front of over 1,000 attendees. Here are some of the great questions from the audience:

  • On the recent show that you did with Dr. Robert Sirico, you made the comment that they're practicing Marxists when they bill by the hour. I want to understand what you meant.

  • If you are a sole practitioner, and you offer advisory, bookkeeping and tax preparation, how do you fit in the subscription billing in that platform?

  • How does a firm leader train their team on better judgment?

  • In a session earlier this week, you said that our firms will be identified by the clients we don't have in the services we don't provide, if that's a good paraphrase. Can you expand on that a little bit?

  • Which KPIs or metrics have you found very useful or practical for tax or accounting practices?

  • You shared with me that you're not a big fan of ESG. And I would love to hear why.

  • So if [subscription] is something we're interested in, what resource, book, podcast, or show will help us model towards that approach? How do I make that transition? What are the steps involved?

  • You mentioned the employee that got the work done in one hour when there was a four hour budget, and then you mentioned 92% effectiveness. Isn't that a judgment? And if it isn't a judgment, why isn't it or isn't that a bad thing?

Joe Woodard also asked SEVERAL questions throughout the show and acted as a gracious host to Ron and Ed.

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention. 

Click the “FANATIC” image to learn more about pricing and member benefits.