NEW SHOW FEATURE: We are now LIVE streaming our shows. Want to join us live? Just click this link every Friday at 3pm ET / 12pm PT.

In this episode, we return to the pricing front lines. We’ll bring you up to speed on how pricing models are evolving in the experience, knowledge-work, and subscription zones — what’s working, what’s failing, and what you should keep an eye on.

We’ll walk through the shift from “set a price and forget it” to dynamic, value-based, relationship-driven pricing. There will be practical takeaways for service firms, consultancies, and knowledge-work businesses: how to rethink your pricing structure, how to engage clients around value, and how to prepare for what’s next.

Whether you’re revisiting your base pricing, pivoting into subscription or retainer models, or simply looking to tighten up the value conversation — this update is your check-in and wake-up call. Tune in to learn what Ron & Ed have learned (and re-learned) so you don’t repeat the same mistakes.

Join us every Friday at 3pm ET / 12pm PT

You can watch us live at https://www.thesoulofenterprise.com/live (the podcast is available just a few hours after the show airs live)
You can also chat with us during the live stream on your preferred social network. Say hello on Facebook, YouTube, X/Twitter, or LinkedIn
Prefer email? Shoot us a note at asktsoe@verasage.com

As always, please check our website for upcoming and previous show notes and recordings, use Twitter to find the show at @AskTSOE or find us on Facebook.

The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).