Ron and Ed welcome Matt Armanino, CEO of Armanino Advisory, for a conversation about what it really takes to lead a modern professional services firm in an era of relentless change. Under Matt’s leadership, Armanino has pushed beyond the traditional boundaries of accounting — building advisory depth, embracing technology, and reimagining how firms create value for the businesses they serve.

In this episode, Matt shares his perspective on scaling culture, navigating growth without losing identity, and balancing innovation with institutional stability. They explore what leadership looks like when your firm is no longer “just” an accounting practice but a multidimensional advisory organization — and what it means to build something designed to endure.

As a Soul of Enterprise guest, Matt embodies the show’s core inquiry: how do we elevate the profession from compliance to contribution? This conversation goes beyond tactics to mindset — and what the next generation of firm leadership must understand if it hopes to thrive.

Join us every Friday at 3pm ET / 12pm PT

You can watch us live at https://www.thesoulofenterprise.com/live (the podcast is available just a few hours after the show airs live)
You can also chat with us during the live stream on your preferred social network. Say hello on Facebook, YouTube, X/Twitter, or LinkedIn
Prefer email? Shoot us a note at asktsoe@verasage.com

As always, please check our website for upcoming and previous show notes and recordings, use Twitter to find the show at @AskTSOE or find us on Facebook.

The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).