This week, we welcome Tim Naddy, CFO of the Savannah Bananas—a team that has redefined what it means to create value for fans (and, not incidentally, built a wildly successful business doing it). But this conversation goes well beyond yellow tuxedos and sold-out stadiums.

At the center is Tim’s book, EDYM: Every Decision You Make, a deceptively simple premise that turns out to be anything but: every choice—large or small—carries weight, compounds over time, and ultimately shapes both outcomes and identity.

We explore how this philosophy plays out inside an organization famous for breaking every conventional “rule” in baseball. From pricing and fan experience to internal culture and leadership, Tim shares how intentional decision-making—not spreadsheets alone—drives extraordinary results.

Along the way, we challenge the notion that financial leadership is about control and compliance, and instead reframe it as stewardship of choices, trade-offs, and consequences.

Because in the end, every decision you make… makes you.

If you think being a CFO is about reporting the past, this episode might just convince you it’s really about designing the future.

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The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).