potpourri - po-poo-re' - noun
A combination of incongruous things. A miscellaneous anthology or collection. A mixture of dried flower petals and spices used to scent the air. A dish of different kinds of meat and vegetables cooked together; a stew. Hence a miscellaneous collection; a medley. A ragout composed of different sorts of meats, vegetables, etc., cooked together. A jar or packet of flower leaves, perfumes, and spices, used to scent a room. A piece of music made up of different airs strung together; a medley. A podcast production composed of parts brought together without order or bond of connection.
Here are the show notes. Use these to follow along with the podcast:
What’s on the docket for today? It’s a potpourri of stuff starting with a great question, “Does Ron get nervous during the show?”
Exciting news! We have a new sponsorship on the show. Please say hello to @MelioPayments! Give them a retweet or a like for us?
For those in the accounting space check out https://go.melio.com/TSOE. Welcome again folks! Happy to have you here :) @MelioPayments
What did Ed talk about at Scaling New Heights? He did a session called “Innovation beyond technology.” He had a chance to talk about the Shreddies commercial which is always great fun. https://www.youtube.com/watch?v=bccNH82DIo0
Chunking is the strategy of breaking up information into shorter, bite-sized pieces that are more manageable and easier to remember. More here https://wiobyrne.com/content-chunking/#:~:text=Chunking%20is%20the%20strategy%20of,or%20unit%20of%20our%20memory.
What did Ron talk about at Scaling New Heights? His new book! Time’s Up. Here is a link for more information about the upcoming book launch party. https://www.thesoulofenterprise.com/timesup
Ed had the opportunity to talk to the audience at Scaling New Heights about the value conversation. He spent half the session talking about moving off the solution and towards the value conversation. It was a light bulb moment for everyone in attendance which is always great.
Ed mentioned the 5 golden questions today. It comes from this great book https://www.amazon.com/Lets-Get-Real-Not-Play/dp/1596592060
What are the business decisions that your company needs to make in the next 6 months (or some other extended period)? This is a GREAT value conversation starter question.
DYK that bonus episodes and commercial free episodes are available at Patreon.com/TSOE ? Every week you get even more value and we have a few fun things planned for Ron’s upcoming book launch as well.
The business side of the New York Times has a rule. No decisions are made after lunch. They are always made in morning meetings. Why? They believe you are more likely to make a poor decision as the day gets longer.
Ron is convinced we are designed to sleep after we eat. Here, here! I’m in strong agreement on this one.
Ron noticed that people POUNCE on the pricing when thinking through subscription. Just like they did when thinking through value pricing 1.0. Folks….strategy and positioning comes first. Pricing is last.
Walt Disney’s idea of “plussing” is really resonating with Ron and Ed’s audiences when thinking about moving to subscription.
Shameless plug! Visit RateThisPodcast.com/TSOE where you can rate this podcast and we will read your review LIVE on the air.
Our guest next week will be David Bahnsen, author of “There's No Free Lunch: 250 Economic Truths”. Just 10 bucks on Kindle if you want to get ahead! @davidbahnsen https://www.amazon.com/Theres-No-Free-Lunch-Economic-ebook/dp/B09F3SRTHL/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
We also have some GREAT upcoming guests! Chris Strickland for the FOURTH TIME, Andrew Stuttaford from National Review, Kevin Smoot (accountant who moved his entire firm to value pricing). Subscribe here and never miss an episode. https://link.chtbl.com/TSOE
Ron has a new book coming out in November! Go to TheSoulofEnterprise.com/timesup where you can pre-order the book and get invited to an exclusive book launch club! Patreon members at the Bonus Me level or higher are already included.
Bonus Content is Available As Well
Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.
Click the “FANATIC” image to learn more about pricing and member benefits.