Episode #550: THRESHOLD and The Revelation

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On their first independent episode, Ron and Ed will share some thoughts on the new format, the transformation economy, their new entity (THRESHOLD), and their Jerry Maguire mission statement to the professions entitled The REVELATION. 

From the Preamble

We affirm that the raison d’être of business is not profit, but human flourishing. Profit is the echo of value well delivered, the index of one's contribution to the health, wealth, wisdom, purpose, and meaning of others. It is a signal of trust earned and lives elevated. But profit is not the aim. It is the applause, not the performance. It is evidence, not essence.

SHOW NOTES

Segment one

  • Here is the full Threshold REVELATION document referenced by Ron and Ed today https://thresholdnow.com/revelation 

  • The Threshold REVELATION is inspired by several factors. One of them is spiritual. Fun fact: The Hebrew word for "vision" has several nuances, with the most common translation being chazon. This word can refer to a physical sight, a dream, a revelation, or an oracle.

  • “We write not merely as reformers of practice, but as heralds of a new economic era—the Transformation Economy.” — a direct quote from Ron and Ed’s Threshold REVELATION preamble. More here https://thresholdnow.com/revelation 

  • Ron and Ed said this today on the show in reference to the Threshold REVELATION: “This is not only scripture but also a strategy”

Segment two

  • “Profit is not purpose, it is result.” —Ed Kless on today’s show

  • Ron and Ed referenced the book, The Experience Economy by Joe Pine and James Gilmore, on the show today. More at this link https://www.amazon.com/Experience-Economy-Updated-Joseph-Pine/dp/1422161978 

  • “Professionals, take heed: We are no longer in the business of solving problems, or providing products and services that are increasingly becoming commoditized in our rapidly changing world. We are in the business of helping people thrive. We are not here to fix; we are here to guide.” — from the Threshold REVELATION at this link https://thresholdnow.com/revelation 

  • "Early to bed and early to rise, makes a man healthy, wealthy, and wise" —Benjamin Franklin

Segment three

  • “If you are a professional, what is it that you profess?” —both Ron and Ed at various points when speaking about the transformation economy

  • “Burnout is the name we’ve given to our soul’s rebellion against misalignment. But the deeper truth is moral injury—when professionals, compelled by outdated business models, act in ways that betray their sense of duty, care, and craft.” —from the Threshold REVELATION at this link https://thresholdnow.com/revelation 

  • If you replaced all of the lightbulbs in your house and 50% of them went out, would you blame the individual bulb? No. You would determine that you have a problem with the electrical system. In the case of moral injury (sometimes incorrectly called burnout), the electrical system is the business model.

  • “Work-life balance” is not a great term. Work is not a burden. The Hebrew word for "work" is avodah. It also encompasses the concepts of "worship" and "service". This word is used to describe both the physical act of working and the spiritual act of serving God. 

Segment four

  • Productsandservices say, “Look what we can do.” Transformations reveal, “Look at who you can become.”

  • The final section of the Threshold REVELATION is called “OUR SUMMONS”. Here is a direct link  https://thresholdnow.com/revelation/summons 

  • The show today was focused on a document written by Ron and Ed called, “THRESHOLD: A REVELATION for the Transformation Economy” Read the full version at this link https://thresholdnow.com/revelation 

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