AI is changing how companies price, but are tokens and credits bringing back the same old cost-plus mistakes? In Episode 610, Ron Baker and Ed Kless explore why customers buy a better tomorrow—and why charging for effort misses what they value.

The conversation ranges from price transparency to the limits of outcome-based pricing when “outcome” means only measurable profit. Peace of mind, trust, and transformation matter, too. Ron and Ed also examine where AI can strengthen pricing decisions and why strategy, imagination, and human judgment remain essential. When everyone has AI, what will still make your offering different?

Join us every Friday at 3pm ET / 12pm PT

You can watch us live at https://www.thesoulofenterprise.com/live (the podcast is available just a few hours after the show airs live)
You can also chat with us during the live stream on your preferred social network. Say hello on Facebook, YouTube, X/Twitter, or LinkedIn
Prefer email? Shoot us a note at asktsoe@verasage.com

As always, please check our website for upcoming and previous show notes and recordings, use Twitter to find the show at @AskTSOE or find us on Facebook.

The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).