Episode #544: Interview with Jackie Meyer

NEWS FROM JACKIE

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In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage in a dynamic conversation with Dr. Jackie Meyer, a trailblazer in the accounting profession. As the founder of TaxPlanIQ and host of “The Concierge CPA” podcast, Dr. Meyer has been recognized as a “40 Under 40” honoree since 2018. She is renowned for her innovative approach to tax planning and her commitment to enhancing the health, wealth, and relationships of accounting professionals. In this insightful discussion, Dr. Meyer shares her journey from establishing an award-winning CPA firm to developing a SaaS tax advisory platform. She delves into her trademarked ROI Method™, which emphasizes value-based pricing and addresses cultural challenges within firms to combat burnout and turnover. Listeners will gain valuable insights into transforming accounting practices, the impact of AI on the profession, and strategies for achieving a sustainable work-life balance.

SHOW NOTES

Segment one

  • Even BEFORE TaxPlanIQ, Jackie Meyer led a boutique CPA firm in Southlake, TX, building it into an award‑winning practice focused on tax strategies and value‑based pricing. She grew the firm, boosted revenue, and eventually sold it as a seven‑figure exit

  • After having her first child, Jackie recognized the burnout risk and shifted her firm to adopt a value‑pricing model centered on tax‑strategy packages. This move allowed her to triple her income while reducing client volume and workload

  • In 2023, TaxPlanIQ was selected by the AICPA and CPA.com as one of only five startups spotlighted for their vision and innovation in transforming the accounting profession

  • “Accountants want math.” —Jackie Meyer. No truer words could be said about the reason why hourly billing is still so stubborn in the accounting industry.

Segment two

  • Why do we have a pipeline problem in the accounting industry? “Because the work people assume we do, sucks.” —Jackie Meyer 

  • “We need to be putting advisory services and training into colleges and maybe even high school.” —Jackie Meyer

  • A summary of Jackie’s quick thoughts on AI: There’s always the human element that we can bring to the table…..but AI does a heck of a lot and is pretty good at advisory. It is the future and we should embrace it as our BFF.

  • Jackie actually wanted to be a true counselor growing up but life choices moved her to a financial counselor, otherwise known as an accountant.

Segment three

  • Advice for accounting students incoming….segment three of the show today started off with a great listener comment and advice for students.

  • What should accounting students look for in their first firm? It’s not necessarily the big 4 or big 100. The boutique firms also offer a great opportunity regardless of whether you are looking for a more traditional firm or a more progressive firm.

  • We talked about the need to constantly repeat yourself when talking about your mission, vision, and purpose. It reminds me of Horstman’s Law: “Tell your people one thing, 7 times, and half of them will tell you they never heard it.”

  • “If you dislike change, you're going to dislike irrelevance even more.” —General Eric Shinseki

Segment four

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

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