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In this episode of The Soul of Enterprise, Ron and Ed welcome Paul Dunn, a 4-time TEDx speaker, award-winning entrepreneur, and chairman of B1G1: Business for Good. Paul shares his insights on how small businesses can make a massive impact through purpose-driven initiatives. From transforming customer connections to embedding giving into everyday business activities, Paul’s wisdom will inspire you to think differently about success and significance.

ABOUT PAUL DUNN

Paul Dunn is a globally recognized business leader and speaker, known for his innovative approach to purpose-driven business. As chairman of B1G1, he has helped over 2,300 businesses create 150 million+ giving impacts worldwide. A recipient of the Global Lifetime Achievement Award for Service to the Accounting Profession, Paul continues to empower businesses to integrate impact into their core strategies.

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The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).

NEW SHOW FEATURE: We are now LIVE streaming our shows. Want to join us live? Just click this link every Friday at 3pm ET / 12pm PT.

What do David Allen's Getting Things Done, Daniel Susskind's A World Without Work, and AppleTV's Severence have in common? They are all on the mind of Ron and Ed's Guest for this episode, Joe Woodard. This will be Joe's record-extending EIGHTH appearance on T$oE. He is always an audience favorite. So buckle up! As always it will be a fast-paced wide-ranging conversation with him.

SHOW NOTES

Segment one

At the Woodard Conference this year, we have no other than DAVID ALLEN of Getting Things Done. Unlike any book on productivity, David Allen is focused on prioritization largely through elimination
“You should never have a thought twice unless you enjoy having that thought” —David Allen
Declaring email bankruptcy is something that David Allen addresses is his book, Getting Things Done.
I’ve got to be honest, I’m having a hard time keeping up with Joe Woodard and his dive into Getting Things Done by David Allen

Segment two

Ron mentioned this book in segment two: Daniele Sussskind, A World Without Work https://www.amazon.com/World-Without-Work-Technology-Automation/dp/1250173515
Not to push you in a direction but this is great. Your thoughts? “Work without work is defined in the service of humanity”
“Moving to the transformation economy is where we are going to head next.” —Ron Baker
Regarding AI, “No, it does not have a soul.” —Joe Woodard

Segment three

The answer to, “How do I find a job?” You figure out a way to serve your fellow man. —Ed Kless
In the future: “We’re going to see some better version of humanity. But I don’t think that humanity will be doing what we currently call work.” —Joe Woodard
Ed calls it future glee. What do you think? Are you a techno-optimist and excited about the future?
“Whenever you have so much food, so much shelter, so much supply, so much wealth that everybody gets it and the power that can’t hide it. In a good way, in a Gene Roddenberry way.”

Segment four

“I believe that ideal clients aren’t ideal because of their industry or some other characteristic. I think they are ideal because of how they think.” —Ron Baker
“Rich is in the niches.” —probably not a Joe Woodard quote but he gets credit today on The Soul of Enterprise
A big THANK YOU to Joe Woodard for joining us today. Are you joining us at Scaling New Heights? I will be there! https://www.woodard.com/scaling-new-heights-2025

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits.