August 2020

Episode #306: Interview with Aaron Harris, Sage CTO

aaron harris sage cto

Ron and Ed are pleased to welcome Aaron Harris, Global CTO of Sage. Aaron is responsible for Sage’s technology and product vision. Aaron is hands-on leading investments in AI/ML, blockchain, and other emerging technologies to transform the way people think and work.

A Bit More About Aaron:
Aaron Harris has more than 25 years of high-tech engineering experience in business applications and software development strategies. From Sage Intacct's earliest days, Aaron has led the company's product vision and technology direction. A pioneer in cloud computing, Aaron helped Intacct build the world's first cloud architecture delivering on-demand financial applications. He regularly contributes to the development of best practices for cloud computing, service oriented architecture, platform as a service, and accounting and finance technology standards. Aaron holds a Master's degree in information systems and a Bachelor of Science in accounting from Brigham Young University.

Ed’s Questions: Segment One

  • We are thrilled and privileged to have Aaron Harris who I mentioned as the global CTO of sage. Aaron is responsible for Sage’s technology and product vision. He is hands on leading the investments in artificial intelligence, machine learning, blockchain, and other emerging technologies to transform the way people think and work so their organizations can thrive. And that's the second time you've heard that already. So at least we're on the same page. Aaron holds a master's degree in Information Systems and a Bachelor of Science in accounting from Brigham Young University. Welcome to the Soul of Enterprise Aaron.

  • Good to be on the same page. And I actually do really love that phrase. So it's very fun to be able to say it once a week when we do the show as a reminder, but just to let you know, you're only the third person from Sage other than me, obviously, to have appeared on the show. And we just surpassed our 300th episode. So it's like once every hundred episodes we have somebody from Sage on. I won't say that the other two are no longer with Sage. I won't say that.

  • Well, I don't think it was a result of the show. So I think we're totally unclear on that. But hey, the last time I saw you was at the Sage Partner Summit in Orlando, and then all hell broke loose [COVID-19], right? How are you doing, personally?

  • Yeah, that's great. Do you get more reading in or less reading? I get less reading in because I'm on fewer planes, so it's weird.

  • Has American Airlines called and said, “Hey, we'd really like for you to come back at some point.”

  • I hadn't planned to ask you this, but you mentioned COVID. I know that you have a fascination with data and as a data guy, what's your analysis from a data set standpoint about what's going on with COVID?

  • Actually that's a perfect lead-in because I think that there's some things that we want to talk about that's related to that from an accounting standpoint. And as I mentioned, we last saw each other at the Partner Summit and you had been talking about the release of Sage Business Cloud. In fact, I re- watched your speech and you said put your cell phones away, this isn't out yet. But now it's out and you can talk about it. So why don’t you share with me at a high level, what is Sage Business Cloud and what are we doing with it?

  • And interestingly enough, one of the things that you said is that identity is the new tendency for this. And it really all starts off with this notion of identity. And I thought that that was a really cool point. And we've got about two minutes before our break. So if you could just give us a snapshot of that notion of what is identity as the new tenancy mean, since it sounds like gobbledygook, but I think it's really important point.

  • Yeah, really, as I said, a critically important point, and perhaps we'll get back to that. I know Ron is going to ask you about some stuff, him being an accountant. So we're going to jump to that in our next segment.

Ron’s Questions: Segment Two

  • Welcome back everybody. We're talking with Aaron Harris Sage’s global CTO, and Aaron I watched your Summit presentation as a reference and I thought it was just a great talk; you made so many really good points. But before we get there, one of the first things you said was you’re alumni of Arthur Andersen, and you left before the ship sank. I just wanted to talk to you about your days there, did you end up at St. Charles? Or was that already closed by the time you got there?

  • Excellent. What else did you learn from your days there because the Big Four—and I'm a recovering CPA, I started my career, just to give you an idea, at Peat Marwick Mitchell, so that's how you carbon date a CPA, you figure out how they refer to the big eight, big six, whatever—what did you learn there?

  • So you left Arthur Anderson and then you went and founded Intacct, with some others, including somebody from AA, is that right?

  • That's excellent. It had to be a heck of a journey, given when it was founded, right after the .com explosion.

  • That's awesome. And then Sage purchases Intacct in 2017. Were they thinking of going public prior to that, was that part of a process?

  • I also wanted to ask you what's the difference between working in a privately held company versus, now, a public company?

  • Thanks for that great answer. You also, in your talk, used a couple phrases like the one that you discussed with Ed about identity. I wanted to ask you about what you called “the era of abundant computing.” What do you mean by that?

  • I thought that was a great point as well. You also use the term “effortless elasticity.” I hate to do this to you, because we’ve only got about a minute, but explain effortless elasticity.

Ed’s Questions: Segment Three

  • We are talking all things technology with Sage CTO Aaron Harris, and Aaron you'll appreciate this. I recently had a Facebook exchange with someone who used to work at one of our competitors in the low market. I won't say who, and the one thing that he said, he said, “Sage is on fire.” And then his first comment was right underneath it: “And I mean that in a good way.”

  • And I think that that's largely due to some of the great stuff that you guys have been doing on the innovation side in the last three years. I wanted to pick up on something that you were talking about earlier. And that is through multi-tenancy and identity, what this allows to happen is that artificial intelligence can then learn from all customers and not just one customer. That's going to have a fantastic impact. And I’d really love for you to dig down on that a little bit.

  • I heard a couple of years ago that UPS and FedEx both kind of have this side business selling their data in an anonymous way for all of the tracking things that are going on. And I imagine, I'm not saying that we should do this, Aaron, but data is the new oil in that sense, right, that this is a possibility that data in and of itself is so valuable. Sage could have some influence on that.

  • And the next thing I want to talk a little bit about is, there's a fear, I think among a lot of people that AI is going to take away a lot of jobs. And in fact, another thing that somebody was talking about this week is don't use the automated machines at Target because they're taking away jobs. And the person who posted this, by the way, happened to be an accountant. And I said to her, “Well, I guess you don't use Excel. It's taken away a job.” But you really believe, as do Ron and I, that AI that with AI jobs will change, but it's really going to elevate humans. And I'd love for you to talk about that. Because I think that's such an important point.

  • Yeah, Ron and I often say that we, as a species, humans are really good at figuring out new and better ways to serve one another. And that that's an incredible thing that we can do as human beings. I love the thing that you mentioned to me, I guess this was posters on the wall out in San Jose, “Robots lack social skills.” The last thing I wanted to quickly ask you about, I'm just gonna jump to this and perhaps give Ron a little more time. We I like to do this with some of our guests where we just play underrated and overrated. So what I'm going to do is I'm going to give you a quick list of five things we'll go through and you're just going to say whether you think they're underrated or overrated, and why, and if you want to add color, that's fine, so are ready? So the first one, DFW Airport underrated or overrated

  • Yeah, well I think people who use DFW like we do as the hub love it. Those that have to fly through it, don't, and I'm sure you're aware this great saying, I think Kinky Friedman said it, “You can't get to Heaven or Hell in Texas without going through DFW.” Second, driverless cars, underrated or overrated?

  • Okay, and I know you and I are both children of the 80s and I want to know, underrated or overrated: Dexys Midnight Runners’ “Come on, Eileen”?

  • Okay, fair enough. This is a Texas reference: Shiner Bock beer, underrated or overrated?

  • All right, last one, falls in Vermont, underrated or overrated?

Ron’s Questions: Segment Four

  • Welcome back, everybody. We're here with Aaron Harris, Sages CTO. Aaron, you talked about programmatic trust, which is the blockchain. The Economist called it “the trust machine.” Is this as revolutionary as we were led to believe?

  • I think Ed recommend to you that you read George Gilder’s book Life After Google, and Gilder is my 40-year mentor. So I think everybody we know has to read his stuff. But he calls it the eighth layer of the internet, the trust and transactions layer. And he also agrees that it's revolutionary. And I want to ask you, if you agree with his assessment in Life After Google, that right now he laments the whole security aspect of the internet. He says, it's a bolt-on app, that instead needs to become part of the architecture. Do you think blockchain can serve that role and can finally get rid of all these passwords and the name of the first street you lived on, and all these dumb questions?

  • What do you think about the EU’s GDPR regulation? Is that the path we should follow?

  • You've got an interesting perch on the accounting profession. And I wanted your take on what do you see as the biggest threats and opportunities facing the profession?

  • Amen, that's fantastic. What are you reading right now?

  • Oh, that's a fantastic book [Lonesome Dove]. One of my favorites.

  • I'll recommend one to you that I'm in the middle of right now and it's Humanocracy by Gary Hamel. And given what you were saying about the difference between working for a public versus a private company, it's a screed against bureaucracy. But I really like Gary Hamel. I think he's a great management thinker. And I'm just finding it very, very enjoyable.

  • I think you'll enjoy it. Who are your mentors? And why? [I'm stealing this question from Ed. He always asks this, but I'll ask it to you].

  • Well, unfortunately Aaron, we're at the end of our time, but thank you so much. It's been an honor to have you on, and Ed, what's on store for next week?

Ed: Next week, Ron, we welcome to the show Ronald Bailey.

Ron: Fantastic. All right, I'll see you in 167 hours.


Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Bonus episode 106 — “Boycotts (huh) and Bordeaux” — features a question from super fan and listener, Donna:

Hey, Ron & Ed! I'm a longtime super fan and Patreon subscriber. I've listened to all of the 304+ episodes and the bonus episodes and I love them! I have a question that I'd love to hear your thoughts on. I am a CPA and our firm works with two very specific niche markets. The majority of our relationships with prospects are built at their industry conventions/trade shows each year. Of course, those are all canceled for this year and as a vendor member of these organizations, they want us to exhibit in the virtual convention. I have tried this for one and I see the value in teaching a class and building credibility, but the normal part of building relationships is a complete bust on the virtual side. 

Any ideas of other ways to build relationships or get around this?

Episode #305: Strategic Positioning

no box - no strategy.png

Inspired by our VeraSage Colleague, and former guest on The Soul of Enterprise, Tim Williams, join Ed and Ron for a wide-ranging discussion on strategic positioning. Your organization NEEDS to be able to answer these questions:

  • Is your company distinguished by a set of unique services and capabilities?

  • Do you focus on what you do best and form strategic alliances for the rest?

  • Do you have a clear set of criteria for identifying prospective customers based on your positioning?

  • Do your people have a clear understanding of your positioning strategy?

  • Does your positioning strategy provide differentiated value in the eyes of the customer?

  • Does it allow you to create and capture more value through superior pricing?

tim williams strategic positioning box.jpg

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Bonus episode 105 - “Rants on California, Texas, and the Post Office” — features conversations on several articles including:

Episode #304: Interview with Marian Tupy

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Marian L. Tupy is the editor of HumanProgress.org, a senior fellow at the Center for Global Liberty and Prosperity and co-author of The Simon Project. He specializes in globalization and global well-being, and politics and economics of Europe and Southern Africa. His articles were published in the Financial Times, The Washington Post, Los Angeles Times, The Wall Street Journal, The Atlantic, Newsweek, The U.K. Spectator, Foreign Policy and various other outlets both in the United States and overseas. He appeared on BBC, CNN, CNBC, MSNBC, FOX News, FOX Business and other channels. Tupy received his BA in international relations and classics from the University of the Witwatersrand in Johannesburg, South Africa, and his PhD in international relations from the University of St. Andrews in Great Britain. He is the co-author of an upcoming book, Ten Global Trends that Every Smart Person Needs to Know: And Many Other Trends You Will Find Interesting.

Ed’s Questions: Segment One

  • I have heard you interviewed a number of times on Cato Events, but I’ve never heard you talk about your story. You grew up in South Africa and made your way to the States? Give us the biography and journey of Marian Tupy.

  • I didn’t realize that your parents were both medical doctors, so that gives you another insight on the whole COVID-19 situation. I trust you and yours have fared well with regard to that?

  • I wanted to ask you about an article that appeared in National Review entitled “COVID-19 Should Make Us Grateful for Technology,” would it be correct to say that without the extraordinary world that largely capitalism has provided us, there would be no such things as lockdowns since, quite frankly, we couldn’t afford it?

  • As you point out in that article, there are four main things, and we might be able to touch on a couple of them. First, you talk about healthcare, you mentioned that it took 3,296 years to develop a treatment for smallpox, polio over 3,000 years, cholera over 2,000 years, measles 1,500 years, rubella 350 years, but then you get down to where we are today, AIDS 15 years, Ebola only 5 years until the vaccine. It’s really just amazing.]

  • Ron and I are big fans of Russ Robert’s podcast, EconTalk, and he’s alluded to a couple of times on his show that what we’re going to see as a result of COVID-19 it’s really glorious. He’s predicting that it’s going to amazing the technologies that grow out of this, even if they aren’t directly related to COVID.

Ron’s Questions: Segment Two

  • Marian I’ve been reading some of your blog posts at Humanprogress.org site, which are fantastic, and one that really hit me was “Are We Really Poorer Than Our Parents,” November 3, 2018. You point out that  Prosperity can be measured by personal income or wealth. But it can also be measured by falling prices. And before we get into your Time Prices and the Simon Index, I wanted to ask you a broader question. I remember reading Nicholas Eberstadt—I know he’s at another think tank—he said that if you measured the poverty rate by consumption, rather than income, it would be 2-4%.

  • You wrote another article “No, Americans Are Not Worse Off Today Than They Were in the 1970s,” FEE, July 9, 2019. You quoted someone who repeated the conventional wisdom that wages have stagnated since 1977 at $34,000. This is pure nonsense. Then you mentioned your Time Price calculations. Can you explain that and how it weaves into the standard of living?

  • I think you give the example of a blue collar worker throwing a Thanksgiving dinner, and the price of that has dropped dramatically.

  • In the article, you compared items from the Sears catalog in 1979 to Walmart in 2019, and the time price declined, on average, by 72%. That’s massive.

  • And just one clarification. We teach pricing and discuss the labor theory of value vs. the subjective theory of value. Your time prices are not based on the labor theory of value. You’re using time as a denominator, as a constraint. It has nothing to do with value, right?

  • The first time I was exposed to time prices it was in one of Matt Ridley’s books where he talked about [William D.] Nordhaus’s study on how much electricity used to cost and what we spend on it now in terms of labor, it’s a dramatic example. Once your head gets around this idea, it alters your worldview.

Ed’s Questions: Segment Three

  • Marian, before we get to your book, perhaps has a setup even, I just want to finish off the conversation on the National Review article. This notion that you bring up called “sociality,” defined as the tendency to associate in, or form, social groups. I think this is one of the big things that has been completely missed, and I don’t see much of it talked about it in society today. We are really suffering a dearth of social capital because of what’s happening with COVID. And I don’t think we will ever be able to measure what we’ve lost because of that.

  • I do want to get to your new book, due out at the end of August, the title is Ten Global Trends that Every Smart Person Needs to Know: And Many Other Trends You Will Find Interesting. Let’s start with population. The myth that we have a population problem. I think it was 1798 that the essay on principle of population, known as the Malthusian trap, the increases in the nation’s population would outstrip the production of the food supply. He was kind of right at the time, wasn’t he? But since he’s been proven wrong?

  • Is population growth one of the myths in the new book?

  • I already have the book on order and I’m looking forward to reading it. We hope to have Ronald Bailey on, your coauthor, after it’s published.

Ron’s Questions: Segment Four

  • Marian, I know you specialize in globalization and global well-being, and I just wanted to ask you: What did you think of Brexit?

  • Ed and I are big believers in Brexit; we called it Brexit 2.0, because we already did 1.0 in the 1770s.

  • Taxation with representation, we have learned, is much more expensive than taxation without representation.

  • You wrote “Is This Goodbye for Hong Kong,” June 9, 2020. We’ve been watching with a saddened heart everything going on in Hong Kong. We’re big fans of Jimmy Lai. What can we do about this situation, if anything, about this Marian?

  • It was heart-warming to see Boris Johnson say he was going to allow Hong Kong citizens to become UK citizens, and I think Australia’s Prime Minister said that, and I hope we do that here in the States. You also pointed out something else in your Hong Kong article and I have to ask you about this. You got to meet Sir John Cowperthwaite [HK Financial Secretary,1961-1971]. Tell us about that, wow!

  • Thank you for that Marian. This has been a treat to have you on, good luck with the book when it comes out, we’ll be the first to read it. Thank you for coming on The Soul of Enterprise.


Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Bonus Episode 104 — “Hong Kong, C-19, and a Member” — features conversations on several articles including:

Episode #303: Value Pricing 1.0 vs. Value Pricing 2.0

Ed and Ron discussed an email Ron received from listener Byron Johnson, a CPA in Canada. This episode explores the many differences in the business model of Value Pricing vs. the subscription business model. They are entirely different, and time will tell how well the professions adopt this new model.

Hi Ron,

You were kind enough to share some resources with me 2-3 years ago after I left a firm and started my own firm. I’ve read your Implementing Value Pricing book and I’m a regular listener to TSOE (yes, the Greg Kyte version). I am a fan. Thank you for all of that.

I’ve been wrestling with a thought and wanted to reach out to see if you might have a brief comment. I’ve heard you refer to subscription pricing as VP 2.0 on several occasions. I’ve also heard you indicate a shift (at least I think it’s a shift) from pricing the customer to pricing the portfolio. I’m just really trying to figure out and implement this whole pricing thing better.

It just struck me recently that I don’t think I would like to be value-priced in the true sense of the term. An anecdote to illustrate: My wife and I are currently considering some significant renovations on our home, and we’ve solicited a couple of quotes to do so. Now, I have no objection to receiving quotes that vary. We may have more confidence in a contractor with a higher quote than one with a lower quote. It then becomes our task to evaluate at what point the higher quote becomes too expensive relative to the value received. No harm, no foul with differences there.

But if I knew that the contractor I like (the higher priced one), increased the price of my quote over the quote he gave my neighbor for doing exactly the same job (hypothetically) just because he perceived I valued it more or I had more resources, or whatever, I think I would be royally ticked. Shouldn’t the price he is willing to do the exact same thing for two parties be exactly the same, and then it becomes the duty of those parties to determine if they value it or not and subsequently pay that price or not? 

It just strikes me that the more we deliver a similar service, the more that price should be consistent across customers. Maybe that is what you are getting at when you talk about pricing the portfolio on a subscription basis? Maybe there should be a little more consistency knowing that you are going to win on some and loose on others, but that overall the portfolio is good.

It is almost like with subscription pricing there is a general pricing grid that, yes, has options, but it is more or less the same options for homogenous clients. Maybe that is appealing because of its simplicity.

My partner and I are just realizing how much mental energy we are exerting pricing new clients instead of simply having a “price list” that we go to without thinking (too much) about it. 

The interviews you’ve had with Dr. Paul Thomas have resonated with the simplicity that I refer to here. Each individual pays a certain price. No playing favorites. Some will require more attention than others. Because of this, they will lose money on some.

It has just struck me with this realization that customers/clients don’t want to be value-priced and they would likely object to it if they knew they were. I think I’ve made some mistakes pricing some prospects higher than others (for essentially the same work) and then not converting those prospects to clients.

Anyway, this may be mostly a jumbled ramble. If you care to share any thoughts, I’d be most appreciative.

Thanks,
Byron A. Johnson, MSc, CPA
Canada


Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Bonus Episode 103, in which Ed tries to convince Ron to leave California, yet again, features conversations on several articles including:

Episode #302: A More Beautiful Question with Questionologist Warren Berger

Ed and Ron were joined by Warren Berger, author of A More Beautiful Question and The Book of Beautiful Questions. Warren defines himself as a questionologist. To him, any question that causes people to shift their thinking is a beautiful one. They steer you in the right direction at critical moments when you’re trying to decide on something; create something; connect with other people; and be a good and effective leader.

Warren Berger - photo

First, a bit more about Warren Berger…
Warren Berger has studied hundreds of the world’s foremost innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. His writing and research appears regularly in Fast Company and Harvard Business Review. He is the author of the internationally acclaimed Glimmer—named one of Businessweek’s Best Innovation and Design Books of the Year—and the bestsellers A More Beautiful Question, and The Book of Beautiful Questions.  He lives in New York.

Ed’s Questions: Segment One

  • Warren, first I have to tell you that developing questions for a questionologist was intimidating. The first question I have for you is actually a directive statement: tell me how you became a questionologist.

  • You started out as a journalist. What do you think the state of journalism today is with regard to questions?

  • Having watched a little of the hearings with the tech companies being pulled before Congress yet again. These Congressman could use some work with you about asking questions. They don’t seem to ask many questions, rather they just make statements.

  • Even questions that are designed to intimidate. I think back on “Are you for us or against us?”

  • There’s one particular type of question that I find intriguing, and I do hear it from politicians relatively often, and consultants—I’m a consultant by trade, which is how I got into this whole question thing—when someone asks “Can I be honest with you?” Meaning everything I said to you previously…

  • How much of being a good questioner is also being a good listener?

  • One of the first books I read about questions was Mahan Khalsa’s great book called Let’s Get Real or Let’s Not Play. But the original book that that was based on and he gave to me as a gift, was called Asking Effective Questions. One of things he says, and he’s doing this in the business sales context, he was a big believer in not taking notes or writing down what the person is saying. Instead, just intently focus on listening to them, and asking permission to take a note on that? The makes sure you remain fully engaged with them.

Ron’s Questions: Segment Two

  • We’re here with Warren Berger, author of A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, which I read the following year, and it was on my favorite books of the year. We even used your Q-Force exercise in some groups, and it was just really powerful. What is a Beautiful Question?

  • You give many examples in the book of businesses that basically were inspired by a question. Was it Edward Land of Polaroid who was taking pictures of his daughter?

  • You anticipated my next question. You wrote that a child asks about forty thousand questions between the ages of two and five. It dwindles down after that. Of course,  teenagers don’t ask questions because they have all the answers. Why do you  think that is, Warren? Why do we drum out questions, is it the school system?

  • One of the things you point out that I just love is that a beautiful question can come from the dumbest kid in the room.

  • Another thing that really came home from the Q-Force exercise, getting groups to think in terms of questions, everyone recognizes a great question. It’s really easy to separate the great ones from the not so great ones. They inspire you. You want to answer the question.

  • We’re big fans of Richard Feynman, and he said: "I would rather have questions that can't be answered than answers that can't be questioned." Somewhere in the book, you pose the thought that questions are becoming more valuable than answers? Make that case for that, which I find convincing.

  • As you wrote in your follow-up book, The Book of Beautiful Questions, “The best questions, the beautiful ones, cannot be answered by Google They require a different kind of search.”

Ed’s Questions: Segment Three

  • Longshoreman turned philosopher Eric Hoffer said (in his book Reflections on the Human Condition): “Language was invented to ask questions. Answers may be given by grunts and gestures, but questions must be spoken. Humanness came of age when man asked the first question. Social stagnation results not from a lack of answers but from the absence of the impulse to ask questions.” Warren, what are your thoughts on Mr. Hoffer’s statement?

  • I do think Hoffer nailed that idea of social stagnation, it’s not from a lack of answers. Politicians on both sides of the aisle all have answers but none of them ask new questions. I think that’s really the problem we are experiencing right now.

  • Ron mentioned Richard Feynman, and he said he was asked by his mom whenever he got home from school, “What questions did you ask today?” [It was actually Isidor Rabi, Nobel prize winner and discoverer of nuclear magnetic resonance that makes MRIs possible].

  • I direct my kids, when we did go to school, on their way out the door my advice to them was ask good questions today.

  • Sadly, in business, there’s this saying “there’s no such thing as a bad question,” and then if you ask one, the response is, “Well, that’s stupid.”

  • I want to bounce some great questions that I’ve collected in my consulting career. I want to ask you about them. Ask: “Would it be appropriate for me to ask you questions at this time?”

  • I’m replacing advice with curiosity with that question. This is one I recently added to my repertoire: “If you had any doubts about me, what would they be?”

  • The use of the word “if” at the beginning puts a conditional on it so it’s less intimidating. I’ve got two more for you. If I could nail a job interview to one question to decide whether or not to hire somebody: “Who is a hero of yours and why?”

  • Here’s the last one, which I stole from Peter Block—who I think stole it from someone else—and it’s what he calls The Mother of All Questions (MOAQ): “What is the question that if you had the answer would you make you free?” Block says it’s an unanswerable question, it can only be pondered, which is why it’s a great question.

Ron’s Questions: Segment Four

  • I’d like to jump to your follow-up book, The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead that came out in 2018. I love that  Elie Wiesel line you cite, American-Romanian writer and Holocaust survivor once observed: “People are united by questions. It is the answers that divide them.” That’s profound.

  • You also discuss, and I love this metaphor, the difference between a soldier and a scout. What is that difference?

  • I was recently asked about business books. I’ve written a few, you have. The question was Will business books survive? My answer was yes because people gravitate toward easy answers. They don’t want to engage in deep thinking, they just want to be told “how to” do it.

  • I want to ask you the Peter Thiel question, which I read in his book Zero to One: What is something you believe Warren that nearly no one agrees with you on?


Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Bonus Episode 103, in which Ed tries to convince Ron to leave California, yet again, features conversations on several articles including: