July 2021

Episode #350 - Interview with Ken Teasdale, Armanino Partner, Cannabis Group

About Ken Teasdale

Ken Teasdale is an audit partner responsible for audit, review and compilation engagements which include large privately held corporations, partnerships and employee benefit plans. Ken currently leads the cannabis audit practice at Armanino. Previously at LaRue, Corrigan, McCormick & Teasdale LLP, Ken managed the audit department and was responsible for maintenance and compliance with the firm’s quality control practices and procedures for 15 years. Prior to this, he was the chief financial officer for a publicly traded in-line skate company and was instrumental in the company’s initial public offering. He also served in a variety of roles at Grobstein, Horwath & Co. LLP. Ken was the former Chairman of Camp Ronald McDonald for Good Times, and is a current board member (and former Chairman) of the Child and Family Guidance Center, where he is Chairman of the Finance Committee. In 2019, Ken received the Public Service Award from the California Society of Certified Public Accountants, and was named as one of the “40 in their 40’s” leading accounting professionals by the Los Angeles Business Journal. Ken is a member of the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants. He received a Bachelor of Science degree in Business Administration, Option: Accounting Theory and Practice from California State University Northridge.

[The transcript begins at Segment Two because that’s when our Tech Wizard (otherwise known as “Ed”) hit the record button].

Ed’s Questions: Segment Two

And we are back with accounting and auditing partner Ken Teasdale from Armanino, who specializes in the cannabis space. Ken, this is an issue near and dear to my heart. Full disclosure, I'm a full-on Libertarian, capital L Libertarian. But I have a very strange, let's call it Venn diagram, and that I'm a Libertarian who has never consumed, in any form, marijuana and never fired a gun. That's a very limited circle for those three intersections, but I understand now that marijuana is to some degree legalized in 45 out of 50 states, I believe, but it's still a Schedule I drug, which there is no scientific evidence, not even worthy of study at the federal level. This certainly has to cause complications with regard to things like taking MasterCard or Visa, and things like that. So talk a little bit about the complications that are laid out because of this, as [Justice] Clarence Thomas put it, “unsustainable legal regime.”

I would have you pause there, because I can only imagine them showing up at the tax office with a duffel bag of cash and the state employees going, “Oh my god, what do we do now?”

It literally sounds like a scene out of Breaking Bad. But, yet legally in the States. And I assume that things are going to get corrected probably in the next couple of years at the federal level and make this because it is really unsustainable. Question for you, though, you mentioned that they're looking to go vertical, a lot of these companies looking to go vertical. So are there restrictions in some states that you're aware of that do make it more like the alcohol industry, or like cars, you can't manufacture and sell a car in the same state. So are they trying to break up the distribution networks so that can't happen?

Okay, but you can stay in your state vertically. So it's okay to be a vertical within many states, correct? [Yes].

Okay, interesting. I want to also ask you about the sales tax issue. It has to be completely confusing, especially when you lay Wayfair on top of this?

Which leads to my next question, I'm sure you're aware that, bizarrely, in the state of California they have proposed, if I have my numbers right, a $100 million bailout of the cannabis industry because of the compliance issues that are on them. And they say mostly because of the cost of compliance of all of this stuff. And what perplexes me is that they had to have seen this going in; that putting all of these restrictions on this was going to cause this to be a huge problem from the get go for essentially what is a weed, it really is a weed, it will grow anywhere?

Well, I mean, the great example that I've heard is, take a bottle of water and say, “If this bottle of water is worth three or four times the amount over on this side of the room than it is on that side of the room,” there's a heck of a lot of economic incentive for getting this bottle of water from this side of the room to the other side of the room. And the same thing with cannabis, too, right?

And then ultimately having the exact opposite effect that you want to have on the health and safety issue. Because what you're encouraging then is for it to go underground and not have the regulation to make sure that the stuff that people are using is pure and is not going to harm them in some way.

I would argue that it's perhaps even safer because most people that I have seen on marijuana don't want to get behind the wheel of a car and drive. They're more paranoid about anything and then stay wherever they are, and they will Uber into the McDonald's. Anyway, we're up against our next break.

 

Ron’s Questions: Segment Three

Welcome back, everybody, we're here with Ken Teasdale, the audit partner at Armanino, and head of the cannabis group. We're getting a master's degree in cannabis. Ken walk us through some of the tax complications. These guys can only deduct cost of goods sold at the federal level and can't deduct anything else. Is that right?

And what are some of the strategies to help these folks get around that?

Ken, we were talking on the break about Canada, and I've read that there are several IPOs [Initial Public Offerings] up there. What's been your experience with the Canadian market?

That's interesting. How did the industry do through COVID, this last year-and-a-half?

Have you seen any subscription plays in this market, where people can sign up and get regular shipments, like you can't with Harry's Razors and things like that?

For sure. You want the annual recurring revenue, right? I know [Senator] Chuck Schumer has thrown a bill into the hopper to legalize marijuana at the federal level, but he also sets up a federal regulatory regime, and the federal tax regime. Any chance of this happening, do you see, within the Biden administration?

That will be a shot in the arm, won’t it, for the industry?

Do you think the stock markets will allow them to list?

Ken, I see a lot of smaller firms moving into this niche and specializing in it because, like you said, it's growing. I know Armanino was like the 21st, it may even be higher now, ranked firm in the country in the top 100. How many of the other top 100 firms are playing in this space as well?

That's fantastic. Well, Ken, this has been great. Thank you so much for coming on The Soul of Enterprise and educating us on this fascinating industry, its future looks bright. Looks like the Gold Rush has come back to California.

 

Ed’s Questions: Segment Four

And we are back with our last segment with Ken Teasdale. Ken, you mentioned in talking with Ron that you really think that the first step in this big unraveling and getting that more normalized is, I guess, the repeal, or at least the de-scheduling of marijuana from the Controlled Substances Act of 1970. If you were the Wizard of Marijuana Oz, and were to give a program for how to start to dismantle all of the craziness. After that, what comes next? What would be the best process to get this optimized as quickly as possible, in your view?

What about the notion that cigarette smoking is on the decline? Is it also the case that marijuana, the ingestion of marijuana through smoking it is also on the decline? And we're seeing much more of an increase in either edibles, or even vaping? Is that where the innovation is happening in the space?

The other thing I want to ask you about, you may not have too much because it’s not related in any way to the business side of it. But what do you think happens from the criminal justice standpoint in terms of all of these folks who are in prison for marijuana violations, which are no longer active, and let me ask you that question because I have a follow up to that that's related?

The mandatory minimums law was a complete disaster. And interestingly enough, so were a lot of the war on drugs stuff that, ironically, Joe Biden was a big part of, and even the Congressional Black Caucus was a huge proponent of these laws when they were first passed. Really interesting to see how that's coming full circle.

So that leads me to the follow up question. Do you have any idea what the exposure is, in the past or in current cases, of the civil asset forfeiture that's been involved in the marijuana industry? I mean, it's got to be a huge number.

Does that still happen? Have you had customers that have had that problem happened to them? When a state decides to get involved? Or even the feds, because they've still been involved in some of those cases relatively recently, in the last four or five years?

We had one thing down here in Texas with a friend of a friend of our family that owned a shop that they sold. It wasn't marijuana, it was the infused spice that they would do. And it was not supposed to be consumed. But everyone knew, wink-wink nod-nod, and a huge civil asset forfeiture case that was involved in that. So really, really, bad stuff. So, the future is bright for cannabis you're thinking, and that will continue to be the case for the foreseeable future?

Including the former Libertarian candidate for president, Gary Johnson, who ran an extraordinarily successful real estate and construction company in his home state. And now has shifted over to marijuana. So there you go. But no surprise there, I suppose.

But the question is will there be red and blue companies? Because, you know, we have to now divide everything. I think marijuana is going to be much more ubiquitous, more equal opportunity than a lot of people think.

Alright. Well, Ken Teasdale, thank you so much for appearing on The Soul of Enterprise. Really appreciate you spending time with us today and educating us on this fascinating industry. Ron, what do we got coming up next week?

Ron

We're going to be talking to economist Anthony Davies, Ed.

Ed

All right, Ron, I'll see you in 167 hours.


Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

This week is bonus episode 350 - Cuba and Cleveland. Here are a few links we discussed:

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #349: Woke Capitalism — Virtuous or Virtue-Signaling?

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Should sustainability be our new standard for investing? According to Larry Fink of BlackRock (more than $7 trillion in assets) the answer is yes. The ESG movement is an investment trend focused on Environmental, Social, and Governance matters in assessing a company’s long-term value. American investors have put more than $20 billion into ESG funds in 2019. Will ESG save the world from climate change, increase social and racial justice, eliminate fossil fuels, etc.? This is a new variant of the prior ideas of Corporate Social Responsibility, Social Responsibility Investing, and the Stakeholder theory of corporations. Is ESG being used to alter the structure of the capital markets? Does it really offer superior returns? This is a complex issue and we can see it manifested in how corporate CEOs are more willing to be involved in politics.

Definitions

New York Times columnist Ross Douthat coined the term "woke capitalism" for companies signaling their support for progressive causes in order to maintain their influence in society.

Another definition of woke capitalism: A platform for political action, using power rather than money and entrepreneurship.

In The Dictatorship of Woke Capital, Stephen Soukup provides this definition: “Woke capitalism is the top-down, antidemocratic means by which some of the most powerful and best-known men and women in American business are endeavoring to change capitalism, the securities markets, and the fundamental relationship between the state and its citizens—and to save the world.”

Corporation, Latin corporare, meaning “to form one body”

SRI—Socially Responsible Investing dates back to the 1920s. ESG is the modern manifestation of SRI.

Stakeholder capitalism—A business should be operated for more than just shareholder value maximization—customers (who want lower prices), employees (who want higher salaries), suppliers (who want higher prices), community (who outnumber all others), etc. Good luck solving all these conflicting wants. We have a mechanism to do it—it’s called the price system.

The US Business Roundtable, issued “Purpose of a Corporation” on August 19, 2019:

A company’s management no longer owed an overriding duty to its shareholders. Instead, it must serve the interests of a number of stakeholders: customers, suppliers, employees, and communities, and to adopt sustainable practices across our businesses

Environment, Social responsibility, Governance (ESG): SEC Commissioner Hester Peirce said of ESG, “The first issue is we don’t even know what ESG means. Not only is it difficult to define what should be included in ESG, but, once you do, it is difficult to figure out how to measure success or failure.”

Warren Buffet has reservations regarding ESG standards; he opposes proposals for annual reports on climate change and diversity initiatives.

BlackRock, Larry Fink, CEO, $9 trillion, largest asset manager in world. On average, holds 22% of typical S&P 500: 18% Apple; 20% Citigroup, 18% BofA, 19% JPMorgan Chase, 19% Wells Fargo, one of largest investor in China (7% PetroChina, notoriously Ungreen!)

In Fink’s letter he wrote: “Sustainability should be our new standard for investing.” Apparently, only US companies.

Blackrock is an agent for its principals (investors), and has the same conflicts that corporations do. This allows Fink to impose his beliefs on capital markets with Other People’s Money.

Four Ways the Government Makes Corporations Woke

1. Govt as shareholder—CA Public Employees’ Retirement System (CalPers--$350B assets, CA constitution commits 40% of budget to education), FL and TX ($270B), NY, etc.

In 2018 CALPERS pressured retailers anywhere to stop selling guns banned in CA, even if not banned in other states.

2. Govt as customer—military and other govt contractors. Chick-fil-A can’t access airport space, San Antonio, Buffalo, San Jose

3. Govt as capital-market regulator—SEC, NYSE, NASDAQ, rating agencies, accounting firms all regulate and assist regulators. Even the Federal Reserve is now mandated to reversing climate change and promoting racial equity even though it has no expertise in these areas. Monetary policy can’t reverse weather or racism.

4. Govt workplace regulator—diversity, quotas, etc.

Woke CEOs

Trendy statements that are far from companies expertise (policies on guns, voting laws, abortion, climate change, etc.). It is easier for COKE’s CEO to speak on voting laws than obesity and diabetes.

But for whom are they speaking? Consent of the governed? Was this the agreed upon duty of the CEO when they were selected?

Milton Friedman argued: The CEO becomes a civil servant, even though an employee of a private enterprise. If they are a civil servant, they must be elected through a political process:

“This is the basic reason why the doctrine of social responsibility involves the acceptance of the socialist view that political mechanisms, not market mechanisms, are the appropriate way to determine the allocation of scarce resources to alternative uses…”

40% of Americans, on both sides, avoid companies for political reasons. Do we really want Red and Blue Corporations?

Political institutions are the least trusted, do we need more politics in our workplace? Whom do I call on Walgreen’s foreign-policy staff to ask about the Israeli-Palestinian conflict?

Shopify CEO: “Like any other for-profit company, we are not a family. Shopify is also not the government.” Mastercard and Citi are members of “plant a hundred million trees” collation: that’s great if they were logging companies.

Serve your customers, not politics and politicians.

Woke investors

They are diding behind the corporate veil, with limited liability, to effectuate a social agenda.

Pensions 

ERISA—Employee Retirement Investment Security Act (ERISA) imposes one of the highest legal duties: that of fiduciary.

Yet annual expenses of sustainable exchange-traded funds are 7-10 times more than index funds.

Tariq Fancy, former chief investment officer for sustainable investing at BlackRock: “The financial services industry is duping the American public with pro-environment, sustainable investing practices…being presented as something it’s not. Boils down to little more than marketing hype.”

Who Pays for the Mistakes?

Shouldn’t social-justice crusaders be held to the same moral standard they apply to companies? Grant-making foundations, NGOs (helping the poor), Greenpeace (opposing nuclear energy), Anti-child labor organizations, union opposition to school choice, professions support licensing, all hurt the poorest. The same standard should apply to them: First, do no harm.

Accounting

The Global Reporting Initiative (GRI) is the world’s most widely used standards for sustainability reporting. The Sustainability Accounting Standards Board (SASB) also promulgates standards.

French company Danone introduced a new metric: carbon-adjusted earnings per share.

Other examples of these metrics: charging credit-card companies for medical costs of depression connected to indebtedness; airlines for human toll of flight cancellations; food producers for health issues related to obesity.

That such ideas are taken seriously shows the rot spreading within business schools, C-suites, etc.

Other Resources

A fascinating article by Theodore Levitt, “The Dangers of Social Responsibility,” from Harvard Business Review, September-October 1958. Here’s one of his arguments against corporate social responsibility:

“The belief that one institution should encompass the complete lives of its members is by no means new to American society. There is a name for this kind of encircling business ministry, and it pains me to use it. The name is fascism.”

Not all corporations see alike on all things. Do we want them to? Lose pluralism for a monolithic society? Do we really want, as Levitt says, “a commercial demichurch.” Levitt also writes:

“And there is nothing more dangerous than the sincere, self-righteous, dedicated proselyte sustained by the mighty machinery of a powerful institution. The reformer, to borrow from Nietzsche, thinks of himself as ‘God’s ventriloquist.”

“The fact is, no matter how much business serves, it will never be enough for its critics.”

ESG is a form a utopianism, and corporations will never measure up. As Lord Acton said of the past, people sacrificed freedom by grasping at impossible justice.

Further Resources

Milton Friedman, “The Social Responsibility Of Business Is to Increase Its Profits,” NY Times, September 13, 1970

Theodore Levitt, “The Dangers of Social Responsibility,” Harvard Business Review, September-October 1958

National Review, July 1, 2021 Issue dedicated to Woke Capitalism

TSOE Episode #10, “Corporate Social Responsibility: Progress or PR?”


Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #348: Second Interview with Mark Stiving

mark stiving

Each week for our Patreon members, we share notes from the live show. These notes are a quick hit summary of the live show. Easy to scan. Easy to digest and a great way to follow along when listening to the recorded show. They are our version of CliffsNotes (and we know you remember those).

What follows are those summary notes from the interview with Mark Stiving for all to enjoy!

  • Mark’s most recent book — Win, Keep, Grow — is all about pricing your subscription business which we are ALL OVER here at The Soul of Enterprise.

  • Acquisition, retention, and expansion were too close to consulting language for Mark, hence Win. Keep. Grow.

  • If there is a recurring benefit then it makes sense to have a subscription model. That might sound more like common sense today than it did a few years ago but it’s still ultimately important.

  • Customer success is all about making sure your users are getting value from your product. That means they will keep paying and maybe even upgrade.

  • Shout out to Geraldine Carter, a Patreon member and listener. Check out her website at https://www.shethinksbigcoaching.com/

  • Mark addresses the naysayer in his book. The one who says, “Why should I subscribe? I’m going to pay more over time.” The number one reason is that, at least in the world of software, the product keeps getting better and better over time.

  • Are people resetting the value conversation from annual to monthly in the subscription world? Mark see that companies are choosing a time frame based on what they are building towards.

  • You need to have a monthly subscription. It says that you are confident in your product and are going to deliver a ton of value. After a few months, a longer commitment is absolutely reasonable to put on the table. Providing only an annual offer takes away a big benefit of the subscription model.

  • There are three value levers you have when thinking about the subscription business model: market segment, packaging, and your pricing metric

  • A pricing metric is “what do you charge for?” Physical goods, for example. With subscriptions, we get to choose what we are going to charge for and it’s a really important decision.

  • The value metric is how our buyers perceive value from our products. “I love your company because our x went from y to z.”

  • GE went all in on value stories. Check this link out for more: https://www.ge.com/digital/industrial-managed-services-remote-monitoring-for-iiot/article/331691-performance-recovery-on-gas-turbines

  • In SMBs it is tougher to do a dual business model that includes a mix of subscription business. Going from transactional to subscription can be smooth if done correctly.

  • Here’s a great impact statement from Mark: Your new subscription product must be BETTER than your traditional product for your buyers.

  • Did you know that Netflix FIRED customers who were not using the service? Here is a link to more info: https://about.netflix.com/en/news/helping-members-who-havent-been-watching-cancel

  • “In subscription, if you are not calculating your Customer Lifetime Value (CLV) then you can’t run your financials.” —Mark Stiving

  • Hey! Did you know that 15 seconds at this link could change your life? Well, probably not but as a listener, it could help us just a little bit :) RateThisPodcast.com/TSOE

  • Carrots and sticks are how the transition from an older business model to subscription can be handled. In Mark’s experience, it starts with the carrots and then the sticks.

  • We’re doing more for our customers anytime we transition to subscription. We are able to solve more problems for our customers.

  • A big THANK YOU to Mark Stiving for joining us today to talk about his new book. Learn more about Mark at this link: https://impactpricing.com/

  • What’s up for next week? Woke capitalism.


Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

This week was bonus episode 348 - more with Mark Stiving!

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #347: Project Management and the Subscription Model

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What happens when Ed does 70% of the talking? Ron makes it through 100% of the show on project management and the subscription model.

Each week for our Patreon members, we share notes from the live show. These notes are a quick hit summary of the live show. Easy to scan. Easy to digest and a great way to follow along when listening to the recorded show. They are our version of CliffsNotes (and we know you remember those).

What follows are those summary notes for all of our listeners. Enjoy!

  • Change Ed’s view: In the subscription model, project management is rendered completely irrelevant.

  • It’s not PROJECT management anymore because that means it is a temporary engagement. What about relationship management?

  • Part of the key challenge is vocabulary. We do not have good vocabulary yet for project management in a subscription environment.

  • Maybe we should rename the project charter the “relationship charter” given that the phrase project is too temporary and the subscription relationship is not?

  • For project management in a subscription business, you can eliminate the change request for changes to an objective. There is no formal change request process needed.

  • We SHOULD go through the change request process if we change any goals.

  • Shout out to our Patreon subscriber, Mark Gandy! Mark hosts the CFO Bookshelf podcast at CFObookshelf.com

  • We should talk about means vs ends in subscription project management. If the ends change, it might just mean that a customer moves to a different tier in your pricing model.

  • Think about the ends using the landscaper model. What is the customer buying? More here,

  • For project management in a subscription business, the triangle of truth and the scope statement are both dead much to Ed’s dismay (and Ron’s elation).

  • The cadence of conversation becomes paramount for project management in a subscription business. You need to set a minimum level of communication when thinking about a cadence.

  • Have you listened to our show about POSITIVE risks? Check out show number 87 - Risk is not a four letter word

  • What is quality in the context of project management? It is not determined by “good” but conformance to a requirement. Who’s requirement? The customer’s requirement.

  • Agile has its place in a subscription business for managing projects and relationships. Ed talked more about the two most popular - SCRUM and Kanban - at a high level during segment 3 of today’s show.

  • “Subscription puts a premium on capacity.” —Ron Baker

  • “We have to stop confusing being busy with being profitable.” —Ron Baker

  • Check out RateThisPodcast.com/TSOE - 15 seconds could change your life.

  • The subscription business model favors value over volume.

  • Next week, we welcome the author of Win Keep Grow — Mark Stiving


Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

This week was bonus episode 347 - Alzheimers and Cosby. Here are a few links that helped drive the conversation:

Click the “FANATIC” image to learn more about pricing and member benefits.